Buyer's Journey

Buying Journey

The typical buyer only purchases a property a few times in his lifetime and goes through this process once every 5-10 years. In the fast and ever-changing market in the cosmopolitan city-state of Singapore, the development pace is strong and there are constantly many new and upcoming launches to the market. 

It is extremely daunting for the inexperienced buyer to enter this market to purchase multi-million dollars properties.
This is where Home Swee Home comes in.

With our experience brokering hundreds of deals in all market segments and serving buyers in both resale and the new launch markets, we are well equipped to provide valuable advisory and know-how in order to ensure that you, the client, gets the best value product suited to your needs. 

3 Matrix Approach


No matter whether you’re buying for investment or own-stay, landed or condo, commercial shophouse or residential HDB, it is imperative to ensure that you purchase an asset that retains its value well and has good capital value potential in order to ensure that your hard-earned monies derive the best maximized potential from the product. 

We use a 3 MATRIX approach that with the key considerations of picking a unit with good macro and micro qualities at the right entry price and a viable exit strategy


Quality is everything! A property is a physical hard asset meant to be seen, felt and lived in and thus nothing is more imperative than the quality of the development itself. We will analyse quality from a top down perspective from its various macro factors right down to the unit itself. This may include

MACRO LOCATION – Every development, regardless of resale of new launch is analysed from a top down approach. The location is first analysed to ensure it has the right mix of strengths. 

DEVELOPMENT QUALITY – It is not enough to have strong macro characteristics. We will also check that the project is not known to be of poor quality, dubious workmanship or built by a non-reputable developer.

UNIT LAYOUT ANALYSIS – Condos often have many different layouts and views for each single development and some are strategically superior to others. We will also give advise on possible modifications to certain units to maximise space and functionality.

With respect to the above criteria, we give you a balanced viewpoint on the strengths and weaknesses of the particular unit at hand in order for you, the buyer, to make a strategic and balanced choice.

2• Pricing Metrics

Price price price! Its all about the price isn’t it? Over at Home Swee Home, we prefer to look at price as a relative concept. Price is always relative vis-à-vis to the surrounding market comparables. We will take into consideration asking psf vs caveats vs market conditions. We also have the tools and data to check on historical pricing as well as profits and losses of the development. 

3• Exit Strategy

Perhaps the most important and often overlooked by especially investor buyers. It is not enough to just look at the tenancy demand and not consider an exit strategy as strong tenancy demand often does not equate to a similar resale demand when you want to dispose of the property, leading often to investors owning a unit that rents well, but has low or even negative capital gains. Resale demand is driven by the own-stay market in Singapore and thus the right product type and size must also be considered at the onset.

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